Miriam Cardinal

Illustrator & Graphic Designer

After completing my DEC-BAC in graphic design, I was hired for several contracts and then worked for companies as a graphic designer and project manager for 10 years.

I have had the opportunity to evolve in various sectors such as publishing, hospitality, catering, events, wine and spirits packaging, as well as in the distillery and food industries. Today, I am taking the plunge to become self-employed to offer my illustration and graphic design services.

I invite you to explore this page to learn more about who I am! The section THE ARTIST behind the design delves into the essence of my journey and my creative process that guides my work. Finally, I offer you a glimpse into my daily LIFE.

Feel free to contact me to discuss your project. I look forward to chatting with you soon! 😊

THE ARTIST

behind the design

    • Since my childhood, the arts have been at the heart of my life. I have explored many mediums, which has allowed me to develop my talent in various fields.

    • I initially began my studies in interior design before redirecting my focus to graphic design. During this time, I also studied visual arts at Cégep du Vieux Montréal.

    • My artistic journey began in high school, where I excelled in visual arts. Throughout my training in graphic design, the illustration courses offered in the program have always played a central role. I also completed private courses to refine my technique.

    • My graphic design journey began at Cégep Marie-Victorin in Montreal, before I moved to Quebec City to complete my Bachelor’s degree in graphic design at Laval University.

    • Since 2015, I have had the opportunity to work in various sectors such as publishing, hospitality, catering, events, wine and spirits packaging, as well as in the distillery and food industry. Each experience has allowed me to enrich my skills and enhance my flexibility while broadening my expertise in design and project management.

    • After several years in corporate settings, I decided to go freelance to offer tailored services in both illustration and graphic design.

    • I am grateful to have been surrounded by talented professionals, who have allowed me to gain valuable experience and evolve throughout my career.

    • Each project begins with an essential phase: understanding the assignment. My goal is to clearly grasp your needs, expectations, and vision in order to establish a solid foundation for creation.

    • Following this reflection, I embark on a process of seeking inspiration from visual references related to the project. This step may include creating mood boards to gather and organize ideas, allowing me to have an overview of the various possibilities.

    • I then move on to the creation of initial sketches, typically by hand, but sometimes also on a computer. At this stage, I take the time to analyze my compositions and identify the ones with the most potential. Once the concepts are validated, I create mock-ups that serve as the first concrete version of the project.

    • The mock-ups allow me to shape the project by integrating the key visual elements. I then finalize everything, ensuring that every detail adheres to the criteria defined in the initial assignment.

    • My style is distinguished by the ability to combine illustration and graphic design.

    • My illustrations are characterized by the use of mixed techniques that create colorful and richly detailed works. I am open to exploring other types of projects that may deviate from my usual style.

    • For graphic design, if your brand and visual identity are already well-defined, I focus on adapting to your existing style. I take the time to understand the essence of your brand in order to produce coherent visuals that resonate with your audience.

    • If your visual identity is still in development, I would be happy to explore illustrative designs or adaptations based on your request.

  • CREATIVITY • AUTHENTICITY • VERSATILITY

    • Values are at the core of our identity and influence every step of our journey. As an intuitive person, I firmly believe that illustration and design are powerful means of conveying emotions and establishing meaningful connections.

    • My creative approach is based on listening, adaptability, and authenticity. I am convinced that the most memorable projects arise from a sincere and engaged collaboration. My goal is to create visuals that my clients can be proud of.

    • In the arts, perseverance is essential. I believe that every challenge overcome brings us closer to our vision.

    • My main goal is to create visual communication that resonates with your audience. The aim is to transform your ideas into emotions through unique illustrations and designs, thereby establishing an authentic connection between the product and its users.

    • I firmly believe that collaboration is the key to success. By working together, listening to your needs, and integrating your values, we can achieve projects that you will be proud of.

    • With a personalized approach and a keen attention to detail, each visual will allow you to stand out and leave a lasting impression on your audience.

LIFE

my daily

My daily life consists of... family life, energetic huskies, a love for nature and plants, excitement for Halloween and Christmas, living my fairy tale, a love for song and musicals, a passion for mural art, a bit of sewing, themed days every now and then, cooking and savoring, playing board games, gaming a little, and most importantly, not forgetting to enjoy the moment!


Some photos